ATHLETIC ARTICLES

PROJECT BRIEF:
To found an apparel company based on the core concepts of minimalism, performance, and environmental and social awareness

MY WORK:
I initiated the foundation of Athletic Articles by designing and developing a product that suited my aesthetic, performance, and ethical desires. This work included concepting a product, developing its shape and design, and sourcing fabric and a production facility.

I also carried out the process of developing a brand by giving my story a visual identity through a logo, a color scheme, photo direction, styling, and the design and development of a Direct to Consumer website: athleticarticles.com