Athletic Articles - Manifesto

PROJECT BRIEF:
Create a short film encapsulating the brand identity of Athletic Articles while highlighting the featured product

MY WORK:
In order to support the launch of Athletic Articles, I wanted to create a short film that described the essence of the brand. As this was a self produced project I wrote and directed the film, styled the set, cast the models, hired the videographer, creative directed the editing process, and determined the final output of media. Featured here is the full length of the short film.