CLINIQUE

PROJECT BRIEF:
To design the Sephora display of Clinique’s “iD” product line which offered mix and match topical sets; The project aimed to inform the customer of the product’s interchangeability and customization.

MY WORK:
Taking direction from an art director and senior designer, my role was to concept, design, and build the display itself through a series of processes that included sketching, digital rendering for print, and foamcore building by hand. Once the display had been mostly refined, my work shifted to color application and type treatment. I worked in close collaboration with the visual merchandising design team to develop a concept for conveying the essential idea of interchangeability as well as managing the timelines of completing physical versions for presentation to creative direction, brand management, and company ownership.