Freemans Sporting Club

PROJECT BRIEF:
To create digital media that would be used to support an initiative to increase ready-to-wear and custom suiting sales by featuring a customer facing supplier that we already had an established relationship with

MY WORK:
Having led the made-to-measure division of Freemans Sporting Club, I selected American Woolen to use for this project, planned our visit, and conducted our meeting with the mill’s owner. Given the richness of the manufacturing machinery, we committed the majority of our video direction to capturing its essence. We later used video from our storefront to exemplify what an American Woolen suit would look like in order to make it relative to the customer. From the footage we captured we created a sizzle reel and an interviewed version with the mill’s owner. These videos lived on our home page and video based channels. We also created a series of vignettes that were used for Freemans’ Instagram as well as Google advertising.