J. Press FW23 CAMPAIGN & PRINT CATALOG
PROJECT BRIEF:
Concept, creative direct, and oversee the execution of the J. Press Fall / Winter 2023 campaign; design and manage the print production of 36,000-40pg DTC catalogs and 300,000-20pg Wall Street Journal inserts.
MY WORK:
My goal was to bring a fresh perspective to the the J. Press brand by presenting its traditional Ivy style in an updated and forward progressing photo aesthetic and styling direction.
My roles on this project entailed aesthetic creative direction and on-set direction, scouting and hiring of models and location, styling looks, and hiring a 6-person production team.
My post production work included the design, layout, and print production management of the J. Press seasonal catalog in 40pg and 20pg formats for print marketing purposes.
