J. Press ICONS
PROJECT BRIEF:
Create an ongoing campaign series that bridges the gap between Spring and Fall seasons to drive core product sales
MY WORK:
Recognizing the absence of between-season selling points, I concepted a campaign to highlight iconic J. Press pieces in collaboration with micro-influencers who we identify as iconic people. I executed the campaign pitch and overall strategy and oversaw the creative content manager and photographer, designed the “Icons” landing page and art directed the trickle down graphics such as emails and web banners as the campaign unfolded.
Campaign Landing page
Triggered / Flow email campaign
Usage in social media
