J. Press Pennant Label

PROJECT BRIEF:
Create a compelling spring / summer campaign differentiating the J. Press Pennant label from the J. Press Heritage label.

MY WORK:
In addition to planning and building an in-house studio in preparation for this campaign, I executed the creative direction, set design, and production, and styling of each look.

I was also responsible for executing the graphic design that followed the production of this campaign for marketing purposes.