KATE SPADE NEW YORk

PROJECT BRIEF:
To design captivating, customer reactive, and on-brand Direct to Consumer email marketing featuring specific products that aligned with the marketing calendar

MY WORK:
Taking direction from an art director and senior designer, my role was to execute on the graphic design of each email. This included a grid based layout, typography, color selection, supporting graphical elements, and motion graphics. My role also included the timeline management of these projects as well as close collaboration with the copywriting team.